New Release

Creating Impact

Creating Impact: the four pillars of private psychology practice, is a comprehensive guide to an integrated pathway to success for all practices and practitioners regardless of size. The book is a collaboration between five experienced private practice psychologists each with different perspectives on the challenges and opportunities in private mental health practice. It offers medium and longer-term thinking and concrete solutions to the change management required in private health care today and in the future.

By Kaye Frankcom, Daryl Chow, RaeLynn Alvarez Wicklein, Nathan Castle, Aaron Frost

Special Birthday Offer!

 Get the paperback and eBook bundle for just $44!

Paperback book cover of Creating Impact

Unlock Success in your Practice!

Join us for the “The Four Pillars of Private Practice – Get it Done Implementation Workshop”
in Brisbane (September) and Melbourne (October), 2023 with Aaron Frost and Kaye Frankcom.

Day 1 – Diagnosis
Diagnose the pain points that are highlighted in the Four Pillars and share remedies for success.

Day 2 – Get it Done!
Dive deep into each pillar, work on your business issues, and leave with solutions.

Customised KPIs for the context of your practice will be provided.


  • Expert guidance from Aaron Frost and Kaye Frankcom.
  • Tailored solutions for your practice.
  • Hands-on learning with interactive sessions.
  • Empowered decision-making with KPIs.
  • Network and collaborate with peers.
Revolutionise your practice! Limited spots available.

About the Book

Paperback book cover of Creating Impact

Private psychology practices are trusted by governments and their communities to deliver psychology services. But we are desperately underpowered in our approach to what is required.

There are multiple challenges facing us within our practices and externally, including demands for services, system reforms, workforce issues, clinical governance shortfalls and financial sustainability pressures. There has been no clear advice on a model that will carry you through this landscape, until now.

“Creating Impact: The four pillars of private psychology practice”, is a comprehensive guide to building the psychology practice of your dreams in a complex, volatile and uncertain future.

Creating Impact delivers an integrated pathway to success for all practices and practitioners regardless of size. If you want to build a successful psychology practice and if you have more years ahead in our profession than you have already undertaken, then Creating Impact is for you. 



  • The reason for this book.
  • Post-traumatic growth: shattering the orthodoxies of
    mental health practice. Kaye Frankcom
  • Meet the authors: five different histories and
    perspectives on the challenges and opportunities in
    private mental health practice.
  • Pillar 1: Client-focused: Treatment and the Therapeutic
    Relationship. RaeLynn Alvarez Wicklein
  • Pillar 2: Therapist-focused: Supervision and Deliberate
    Practice. Daryl Chow
  • Practical Ways to do Deliberate Practice. Nathan Castle
  • Pillar 3: Practice-focused: Evidence-based practice,
    client retention, and a continuous improvement.
    Kaye Frankcom
  • Pillar 4: Business-focused excellence: What makes it all
    work? Aaron Frost and Kaye Frankcom
  • Evaluating your own practice as a clinical and business
    strategy. Nathan Castle
  • Digital Health: The era of disruption. Aaron Frost
  • Implementing a culture of feedback: Three case studies.
    RaeLynn Alvarez Wicklein and Kaye Frankcom
  • Creating impact through leadership. Kaye Frankcom
  • Reimagining Psychotherapy Education and Training.
    Daryl Chow
Creating Impact is a must have for anyone in psychology private practice, not just those wishing to excel. How refreshing to have a book where all my private practice resources are in the one place!It has been written by leaders in the field of psychology, and it is a comprehensive reference guide that will cheerlead you towards greater client outcomes, greater compliance and greater job satisfaction.
Paperback book cover of Creating Impact
Stephanie Allen
Director & Principal Clinical Psychologist, Life & Mind Psychology
So much collective wisdom in one place! Easy to digest whilst still being thought-provoking and practical. This will be the reference you keep going back to, to continue to develop and grow your business. Congratulations to the authors – this is a cracker
Paperback book cover of Creating Impact
Sarena Jones
Founder, Allied Health Awards (Australia & NZ)
Creating Impact is a must-read for anyone operating a private psychology practice. The experience-rich authors provide specific, practical steps to help you go from surviving in private practice to creating a truly excellent practice that both elevates client outcomes and creates sustainable, fulfilling work for psychologists. I can’t thank this team enough for compiling decades of learnings and distilling them into easily digestible ideas and tools ready to pick up and use.
Paperback book cover of Creating Impact
Frances Bilbao
Founder, Director and Clinical Psychologist, Allied Health Awards Psychologist of the Year 2021
Creating Impact is a fabulous contribution that clearly outlines what private clinicians can do to increase client outcomes, namely through the implementation of highly innovative evidence-based methods such as outcome monitoring and deliberate practice. Highly recommended!
Paperback book cover of Creating Impact
Alexandre Vaz, PhD
Chief Academic Officer at Sentio University

About the Authors

Kaye Frankcom

Kaye Frankcom

Kaye is a highly accomplished businesswoman, and leader in the health sector. She is an endorsed clinical and counselling psychologist, consultant and business coach to psychologists, in-demand speaker and trainer and has held national roles in psychology regulation and professional standards. She built a successful group psychology practice in Williamstown, Victoria which she sold in 2018. She is the lead author of Fit to Practice: Everything you wanted to know about starting your own psychology practice in Australia but were afraid to ask (co-authors Professor Bruce Stevens and Dr Phil Watts. Published November 2016). She is an accredited trainer with the International Centre for Clinical Excellence (ICCE) and offers training and consultancy/coaching services to private practices and NFPs implementing FIT and Deliberate Practice initiatives. She is an approved supervisor and helped establish the supervisor training program at the APS Institute. She has facilitated Master Classes for Supervisors for over 8 years for the APSI. She has supervised hundreds of psychologists, social workers, and family therapists over 30+ years. She has an appointment as an Associate Professor of Psychology at Deakin University, Victoria, Australia.

Her online course on setting up and scaling up a private psychology practice is available here

Daryl Chow

Daryl Chow

Daryl is a practicing psychologist and trainer. Daryl and colleagues published the first empirical study on deliberate practice in psychotherapy.

His books include:

Daryl’s website and podcast Frontiers of Psychotherapist Development (FPD) aims to inspire and sustain practitioner’s professional and personal development. This includes his newsletter that comes with five handpicked recommendations each week, called Frontiers Friday.

Originally from Singapore, he now maintains a private practice and lives with his wife and kids in Western Australia.

For more information, visit

Raelynn Alvarez Wicklein

RaeLynn Alvarez Wicklein

RaeLynn is Texan-born and proudly Latina with 20+ years in Australia as a Clinical and Counselling Psychologist and supervisor who has a private practice and a consulting business in the northern suburbs of Melbourne. In 2017, she was awarded the APS Elaine Dignan Award for her work furthering the lives of women and girls in research, supervision, education, and training. She is a mother to two boys who speaks the languages of Roblox, dogs, and the NBA, and is a partner to her husband, who she finds is the embodiment of grounding when all else is chaos.


Nathan Castle

Nathan Castle

Nathan is a Clinical Psychologist with a special interest in the intersection between Value Based Healthcare, Feedback Informed Treatment and Deliberate Practice. He provides coaching internationally, implements data-driven strategies into organisations and runs his own outcome-based practice which publishes its results every two years.

Nathan is a certified coach for the Deliberate Practice Institute and is a member of their Governance Committee. He also holds a role as Chief Science and Evaluation Officer at NovoPsych.


Aaron Frost

Aaron Frost

Aaron Frost is a Clinical Psychologist who operates a private psychology practice in Brisbane called Benchmark Psychology with his business and life partner, Rebecca.


Paperback and e-books are available for purchase here.
We ship to Australia, New Zealand, the UK, the USA, and Canada. If you aren’t in these countries and wish to purchase a book please contact us . The eBook can be purchased from any country.

For bulk orders of 5 or more, please contact us.

Creating Impact - Paperback and eBook Bundle


Creating Impact - Paperback


Creating Impact - eBook (PDF & ePub)


What Readers Are Saying

 Just starting out? This is essential reading. Struggling to keep up? Creating Impact will tell you why and offer concrete solutions. Hoping to thrive? You will learn how in a step-by-step, evidence-based way. And no, it’s utility is not limited to those in private practice! Wherever you are in your career, tapping into the knowledge and experience of these authors is sure to have an impact!

Scott D. Miller, Ph.D

Director, International Center for Clinical Excellence

A refreshing read… great practical solutions covering up-to-date research… loved the 4 pillars! An essential read for any psychologist in private practice… big, small, or solo with easy-to-understand concepts from the best in their fields in Australia today.

Duane Smith, Counselling Psychologist

Clinical Director, The Henry Street Centre, STREAM

The four pillars model provides an important framework for private psychology practices striving for excellence.
Dr. Brendan Meagher

former national chair Australian Psychological Society College of Clinical Psychologists

This book gives the reader an opportunity to access a vault of wisdom from experienced practitioners who have gone before you. You will learn how to “shake up” the status quo and achieve increased growth for your practice. It is not just a handbook for the road ahead but provides the guidance modern practice owners need to succeed in the competitive private practice landscape.
Megan Walker

Director, Market Savvy, Private Practice Marketing

Contact Us

We ship books to Australia, New Zealand, the UK, the USA, and Canada. If you aren’t in these countries and wish to purchase a book please use this form to contact us . The eBook can be purchased from any country.

For bulk orders of 10 or more books, please contact us here.